Popup optins can be a blessing or a curse. It’s no surprise that for new visitors, an immediate pop up might be annoying. However, for some sites, the popup actually converts more subscribers.
Remember, a popup optin is just another conversion tool. Just because one site uses it, doesn’t mean every site has to use it. The trick is to putting a better popup optin strategy together that works for your website. Here are some of the strategies for you to think about for your own site.
Popup Optin Strategies
Set your popup to not load immediately when your visitor lands on your site. Give your visitors a little time to get comfortable before asking them to sign up for your newsletter or freebie item.
Do think about implementing your popup to load after a person reads a post or page. Your visitors that have been reading your blog might be more inclined to sign up after they have reached a point on a post or page. There are some popup optin box scripts or even WordPress plugins that do allow you to deploy the popup at particular places in a page.
Design your option for quick load. Its not overly important to make your optin too fancy, but if it can still load fast, then go ahead.
Don’t use a popup for liking a Facebook fan page, liking your Google Plus account or following you on Twitter at the starting load of your site. Does it make sense to ask for a like when they haven’t surfed your site? How can someone become a fan of your site without having known what your site is about? You can still have this as an pop up, but think about it… wouldn’t it be more effective to deploy this before the visitor leaves the website?
Give people a reason to sign up, like an item or short list of benefits. Your visitors have to find an emotional connection or a value to why they should join another email newsletter list. You can’t just slap up any old ebook or freebie or cool tips. It has to be relevant to your site, and somewhat valuable enough to want people to feel like they need to sign up to get it.
Do change your popup optin every so often. Changing it once or twice a month, or every 3 months with something new keeps your list lively. Now, you don’t have to change it so frequently, but do so in a way that is best for your site. Remember, in changing you popup’s content, what may have not attracted people before, may attract them in the future.
Test different popup option box software to find the best fit for you. You have to make it easy for yourself to be able to change your settings, and design. There are so many available out there, but each has its ups and downs.
In conclusion, don’t forget that when you are trying new marketing strategies, that you may want to do some A/B Testing of how well you popup optin box performs. Don’t be afraid to try unique strategies even if they may not play out well. It is all a learning process on what works and what doesn’t.
Do you use a popin optin box strategy as part of your conversion and marketing process? What has worked for you? What other tips do you have that others may benefit from?
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